Monthly Archives: December 2011

  • Moving Past the Fold

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    Website Design
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    Design requires an understanding of both the message and the medium. While a new medium is being explored, it’s natural to borrow design concepts from known mediums. This is the case with the fold. The fold comes from the newspaper industry and refers to the line along which the paper gets folded, creating two distinct […]

  • Design for Your Users

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    Website Design
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    When I design a website for a client, we start by discussing aspects that don’t seem to be design related at all: the goals and strategies of the organization, how a website fits into those strategies, who the target audience is, and so forth. This is the context in which a design needs to function, […]